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Terms of service

Effective: 25/08/2025

1. Agreement

These Terms govern access to and use of Align Labs’ AlignContent Service by the entity accepting them (“Customer”) and authorized users (“Users”). By signing an Order or using the Service, you agree to these Terms.

2. The Service

We provide a SaaS platform to research keywords and topics, generate and manage written content (articles, Reddit posts, social posts), generate supporting images, connect to analytics and local-presence sources (e.g. Google Analytics, Google Search Console, Google Business Profile), and publish content to connected destinations (e.g. WordPress, Webflow, Framer, social platforms). We may offer Beta features (as-is, for evaluation). Align Labs is not responsible for content rejections, ranking changes, or policy penalties from search engines, publishing platforms, or social networks arising from Customer’s published content.

3. Customer responsibilities

  • Keep accounts secure; ensure Users comply with these Terms.
  • Obtain and maintain all rights/permissions for data you submit (including media, trademarks, brand assets, and third-party platform access you connect, such as Google or social accounts).
  • Use the Service only for lawful content creation and marketing; comply with the rules of any channel you publish to (e.g. Google Search Essentials, Reddit’s content policy, Meta Platform Terms/Developer Policies where applicable).
  • Review and approve all AI-generated content before publishing.
  • “High-risk use” disclaimer to cover medical, legal, financial, or other regulated subject matter — Customer is responsible for accuracy and compliance of any such content generated through the Service.

4. Acceptable use

No illegal, infringing, deceptive, discriminatory, or harmful activity; no malware, scraping (beyond documented/API limits), rate-limit abuse, or reverse engineering. Do not attempt to infer identities from aggregated analytics data. For AI features, do not request content that violates platform policies (e.g. explicit sexual content, medical advice presented as professional guidance, or regulated political persuasion unless permitted by law and the destination platform).

5. Customer Data & Outputs

  • Ownership. Customer retains all rights in Customer Data and generated Outputs (articles, images, posts, and related metadata) as between Customer and Align Labs, subject to third-party rights and destination-platform rules.
  • License to us. You grant us a worldwide, limited license to process Customer Data and Outputs to provide the Service and support.
  • Third-party model providers. Prompts and outputs may be processed by the AI model providers we use to generate research, text, and images, solely to fulfill your request.
  • Connected platform data. Where you connect a third-party account (Google Analytics, Google Search Console, Google Business Profile, or a publishing/social destination), we access only the data and scopes needed to provide the feature you enabled, per that provider’s terms.
  • Feedback. You grant Align Labs a perpetual, non-exclusive license to use feedback to improve the Service.

6. Align Labs IP

We retain all rights in the Service, software, models, documentation, and brand. No rights are granted except as expressly stated.

7. Confidentiality

Each party will protect the other’s Confidential Information with reasonable care and use it only for this Agreement’s purposes.

8. Data protection

We process personal data as a processor on Customer’s behalf, under a Data Processing Addendum (“DPA”) incorporating required terms (e.g. Art. 28 GDPR). If Customer is a processor, we act as sub-processor. The DPA is incorporated by reference and available on request.

9. Security

We maintain industry-standard safeguards appropriate to the risk. Customer is responsible for endpoint/device security and access governance within its workspace.

10. Third-party services

Integrations (e.g. Google Analytics, Google Search Console, Google Business Profile, WordPress, Webflow, Framer, and social publishing destinations) are subject to those providers’ terms and may change. We are not responsible for third-party services.

11. Fees & taxes

Fees are in the Order; payable net 30 days unless otherwise stated. Late amounts may accrue interest. Fees exclude taxes; you’re responsible for applicable taxes.

12. Warranties & disclaimers

We warrant the Service will perform materially per documentation during a paid term. EXCEPT AS STATED, THE SERVICE IS PROVIDED “AS IS.” We disclaim implied warranties (merchantability, fitness, non-infringement) to the extent permitted by law.

13. Indemnities

  • We indemnify you for third-party IP claims alleging the Service (as provided) infringes IP, excluding claims based on Customer Data, use not per docs, or third-party services.
  • You indemnify us for claims arising from Customer Data, your use of the Service in violation of these Terms or law, or the content you publish through the Service.

14. Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

  • No indirect damages.
  • Cap. Our aggregate liability in any 12-month period is limited to amounts paid by Customer for the Service during that period.

15. Term & termination

Terms continue for your subscription term. Either party may terminate for material breach uncured within 30 days or for insolvency. Upon termination, access ends and we will delete or return Customer Data per the DPA and §18 (Data Deletion).

16. Beta features

Provided “as is,” may break/change; no SLA/indemnity.

17. Government & high-risk use

Not designed for life-critical or high-risk uses (e.g. medical diagnosis, aviation, nuclear). You must implement appropriate human review and controls before publishing generated content into such contexts.

18. Data deletion & portability

During the term, you can export Customer Data. On request or upon termination, we will delete Customer Data after a safety/backup window unless law requires retention. Where you connect a Meta property (e.g. for social publishing), Meta/Facebook data deletion is also honored via our callback and instructions page; deletion occurs when you remove the connected app or revoke permissions.

19. Publicity

We may use your name and logo as a customer reference unless you opt out.

20. Governing law; venue

India (excluding conflict of laws).

21. Order of precedence; changes

If there’s conflict: Order → DPA → Terms → Documentation. We may update Terms for legal/security/platform changes; material changes will be notified in advance.

Questions or concerns?

If you have any questions about these Terms of Service, we’re here to help. Contact Support